Chapter 1011: Brand Story

Translator:Nyoi-Bo StudioEditor:Nyoi-Bo Studio

Su Wen admired Dong Nas appearance, temperament, height, and personality, finding her closely aligned with the Su familys brand positioning. Moreover, considering Dong Nas potential future achievements, Su Wen was determined not to miss out on this promising a.s.set.

Naturally, she aimed to secure Dong Nas endors.e.m.e.nt for the Su family, confident that the collaboration would be mutually beneficial. Su Wen had no intention of exploiting Dong Na; instead, she saw the partners.h.i.+p as a win-win scenario.

Intrigued by Su Wens strategy, Zhou Yan inquired further, What else? Do you have any other plans besides securing a spokesperson? To achieve the desired effect, mere newspaper endors.e.m.e.nts wont suffice.

Aware of the prevailing media landscape, Zhou Yan advocated for advertis.e.m.e.nt across various platforms, for example, radio television, and magazines. However, Su Wen had a different approach in mind.

Next, we employ hunger marketing, Su Wen revealed, elaborating on the concept to Zhou Yan. And of course, I intend for the Su family to craft a brand story to convey our concept.

Recognizing the necessity of packaging to elevate the brands style, Su Wen emphasized the importance of a high-end brand narrative. While the Su family lacked such a story, Su Wen was prepared to craft one herself.

Create it yourself? Zhou Yan questioned.

Su Wen grinned mischievously. Call it artistic embellishment based on reality. She refused to admit that she created the story herself.

Impressed by Su Wens ingenuity, Zhou Yan expressed her confidence in Su Wens shop. She believed that even without extravagant marketing, the stores unique design, exquisite quality, and innovative packaging would attract discerning customers.

With Su Wens thorough preparations, Zhou Yan eagerly antic.i.p.ated the grand opening of the founder store.

Ive already drafted the story. Its in my bag. Could you review it for me? Su Wen searched around but couldnt find her bag. Its probably downstairs. Ill go ask Hengyang.

No need. Stay here; Ill retrieve it, Zhou Yan insisted.

Fetching Su Wens bag from downstairs, Zhou Yan was intercepted by Zhou Hengyang.

Auntie, please dont reveal certain matters with Wenwen, Zhou Hengyang cautioned, his demeanour stern despite his casual attire.

I wont. Dont worry, Nephew, Zhou Yan a.s.sured, acknowledging their shared understanding.

Realizing Zhou Yans ulterior motive, Zhou Hengyang pressed, You came to the capital for another reason, didnt you?

Yes, I have other engagements. Ill depart shortly, Zhou Yan confirmed.

Good, Zhou Hengyang nodded, emphasizing Su Wens need for rest before taking his leave.

Observing her eldest nephews departure, Zhou Yan couldnt help but shake her fist in frustration. Despite her concerns, everyone lauded him, and even Su Wen failed to believe her warnings.

Returning with Su Wens bag, Zhou Yan handed her the notebook containing the brand story.

Have a look at it. Su Wen said.

As she read through Su Wens eloquent narrative, Zhou Yan was moved by a mix of emotionstouched, delighted, and enviousby its depth and beauty.