Chapter 763: The Numbers Are too Hard

Translator:

Nyoi-Bo Studio

Editor:

Nyoi-Bo Studio

During the middle of season 7, the viewers.h.i.+p rating rose to 1.34%. During the final episode, the viewers.h.i.+p rating reached 1.98%.

Because of the foundation set by season 1, the viewers.h.i.+p rating of season 2s first episode reached 1.72%. However, it dropped to 1.23% for season 7. By the final episode, the highest viewers.h.i.+p rating was only 1.56%. It was worse than the last episode of the first season. It was even worse than the first

episode of the second season.

Last year, the viewers.h.i.+p rating of the first episode was 1.12% in the third season. The viewers.h.i.+p rating of the second seasons seventh episode was 1.09%. The viewers.h.i.+p rating of the final episode was 1.23%, Tan Mo paused before continuing, The overall viewers.h.i.+p rating for the third season isnt

high, but its still stable. Its not like the ups and downs of the first and second seasons. It shows that they have a stable audience base.

These viewers prefer this singing variety show. If a similar variety show appears, they might watch it, but no matter what, it wont surpa.s.s this group of viewers.

They wont be able to attract more new viewers, Tan Mo said, The viewers.h.i.+p ratings will likely stay within this range. At present, we would only be following in their footsteps. It wont be possible to compete with Singing Voice or surpa.s.s it.

Everyone, including Tan Jingi and Tan Jinsheng, did not know that Tan Mo had done alll this last night.

Tan Mo had a good memory, but all this information had to be searched and sorted.

Her memory was not very helpful for manual labour.

It must have taken her a long time to sort through all the information.

Who knows when she had gone to bed the previous night!

She woke up early in the morning and accompanied Tan Jinsheng to see Ge Guangzhen.

Her gesture was so touching that it caused tears to stream down Tan Jinshengs face.

To think Tan Mo had done so much for him in secret

Besides, the viewers.h.i.+p ratings for season four are still uncertain, Tan Mo said. Singing Voice has. .h.i.t a plateau, and its momentum is lacking. I dont know how long they can last.

The fact that the program team has decided on the stadium challenge mode this season means they are also seeking innovation and a chance to make a breakthrough. The program team know this. That is why they have implemented these changes.

Perhaps this season or the next season will be its last.

If our program is similar to Singing Voice, it would be very difficult to achieve comparable results, Tan Mo said.

Then what do you have in mind? Xu Das.h.i.+ asked.

Tan Mos data was a lot to take in. She used data to prove that learning the form of Singing Voice would be useless even if there were some changes.

Lets put aside the budget first, Tan Mo said, We can find singers currently trending.

They dont need to be extraordinary, though they should possess a certain level of skill. For example, those who have been popular in the past, but dont appear in front of people now.

Cla.s.sical songs are fine, but they should have a repertoire. We cant engage one-trick ponies, or the audience will grow bored.

Even if they dont sing the songs theyre famous for, the audience will still a.s.sociate them with it once they appear on stage. Therefore, they should have more than one popular song, Tan Mo said.

To sum it up, there are representative works and popular fads, Tan Mo gestured with her hands.

In this way, wont younger audiences feel left out? Those under 20 probably would not qualify, s.h.i.+ Shulei mused.

How many people under 20 will willingly sit in front of a television to watch variety shows these days? Let alone those under 30, Tan Mo reb.u.t.ted.

s.h.i.+ Shulei: Thats true.

Besides, it doesnt mean todays youngsters wont know the songs. Perhaps they might not have heard of the singer, but Im sure they would recognize the lyrics in some way or form. Even if they may not know the whole piece, they will have heard the most iconic portions.

After hearing a familiar melody and seeing the singer, dont tell me they wouldnt discover the guest artists ident.i.ty, Tan Mo said.

So, in the first episode, we wont have them compete. Instead, well let the audience familiarize themselves with the guests.

Let them sing their representative songs.

There are countless songs as there are stars in the sky, but each song represents the heart and soul of the artist singing, and no two voices will sound the same. When the audience hears a familiar tune, theyll naturally attribute the piece to the person of whom they thought sang it the best. We want to

capture their interest using this familiarity and tease them with the possibility of their a.s.sociated artist on stage.

This is especially true for those old cla.s.sics. Everyone can hum a few lines, Tan Mo explained, Of course, we wont limit the singers to those oldies. We need to think outside of the box. For example, we could invite popular online singers.

lash videos are often the most popular these days, and many songs, new and old, have resurfaced because of this latest trend.

Please look here, Tan Mo brought up another sample statistic, Many original singers are singing online.

Tve taken the liberty to summarize and collate data from the Wind Music Charts, Tan Mo revealed more figures on screen, Many cla.s.sics dominate the overall charts. As for the daily, weekly, and monthly charts, there is at least one online song that takes a spot in the top 10 of each.

Online songs are not necessarily artistic. They often feature catchy beats and memorable lyrics. Although one might grow bored listening to it after a while, it does not lessen how easy on the ears they usually are.

Plenty of flash videos use this characteristic of online music. Have a look. This one song plays in eight different videos.

Youre right, Zhang Zhisheng nodded. If I listened to the same song for too long, even I would find it boring.

Its easy to get bored of listening to it like this, Tan Mo concurred, But that is part of its charm. It makes it memorable.

It wont be a problem inviting a wide range of artists, and we should not limit ourselves to those known by the public: even indie singers have a fanbase to call their own. We need people like them to break away from the mould and position our program as a different type of singing variety show.

Though I must be honest this plan was born from selfish motives.

Although my second brothers song became a little popular with the help of Broken Continent, he isnt well-known by most just yet.

Twant to use the first match to highlight the song he sang to build his popularity. One might say I wish to help him gain an advantage in the voting process afterwards.

Tan Mo spoke frankly and revealed her underlying intentions.

Instead of despising Tan Mo, they appreciated her honesty and felt comfortable listening to her suggestion.

Tan Mo had every intention to help her second brother, but she did so above board without making anyone feel like she had used them.

For the official compet.i.tion, the audience spectating live at the venue will not have the right to vote. Like the netizens, the audience may only cast their votes after the program goes live. Only then should the voting channels open..