105 introduction of American fast food outlets and climbing obesity rates

Jeannine Stein, "Wealthy Nations with a Lot of Fast Food: Destined to Be Obese?," Los Angeles Times, December 22, 2011.

106 Consequently, food prices went down significantly

Charles Kenny, "The Global Obesity Bomb," BloombergBusinessweek, June 4, 2012.

107 precisely with the large average weight gains and increased obesity

Dreifus, "A Mathematical Challenge to Obesity."

108 skimpily clad s.e.x symbol washing a car

Eric Noe, "How Well Does Paris Sell Burgers?," ABC News, June 29, 2005, http://abcnews.go.com/Business/story?id=893867&page=1#.UGMPQI40jdk.

109 equivalent of adding an extra one billion people

Matt McGrath, "Global Weight Gain More Damaging Than Rising Numbers," BBC, June 20, 2012.

110 first national circulation magazines and the first silent films

Johannes Malkmes, American Consumer Culture and Its Society: From F. Scott Fitzgerald's 1920s Modernism to Bret Easton Ellis' 1980s Blank Fiction (Hamburg: Diplomica, 2011), p. 44.

111 new products like automobiles and radios

Jeremy Rifkin, The End of Work (New York: Putnam, 1995), p. 22.

112 70 percent of U.S. homes by the end of the 1920s

Stephen Moore and Julian L. Simon, "The Greatest Century That Ever Was: 25 Miraculous Trends of the Past 100 Years," Cato Policy a.n.a.lysis No. 364, Cato Inst.i.tute, December 15, 1999, http://www.cato.org/pubs/pas/pa364.pdf, p. 20.

113 manufacturers and merchants in the emerging science of ma.s.s marketing

Rifkin, The End of Work, pp. 2022.

114 industry entered a new and distinctly different role

Daniel Pope, "Making Sense of Advertis.e.m.e.nts," History Matters: The U.S. Survey on the Web, http://historymatters.gmu.edu/mse/ads/ads.pdf.

115 many of the other most prominent intellectuals in America

Russell Jacoby, "Freud's Visit to Clark U," Chronicle of Higher Education, September 2009.

116 American Psychoa.n.a.lytic Society was founded two years after Freud's visit

Leon Hoffman, "Freud's Adirondack Vacation," New York Times, August 29, 2009.

117 Committee on Public Information

Woodrow Wilson: Executive Order 2594-Creating Committee on Public Information, April 13, 1917, American Presidency Project, http://www.presidency.ucsb.edu/ws/?pid=75409.

118 set out to introduce the techniques into ma.s.s marketing

Inst.i.tute for Studies in Happiness, Economy, and Society, Alternatives and Complements to GDP-Measured Growth as a Framing Concept for Social Progress, 2012.

119 in order to avoid using the word "propaganda"

I explain the history of the word "propaganda"-and its meaning in the United States-in a previous book. See The a.s.sault on Reason (New York: Penguin Press, 2007), pp. 9396.

120 by Germany to describe its ma.s.s communications strategy

Sam Pocker, Retail Anarchy: A Radical Shopper's Adventures in Consumption (Philadelphia: Running Press, 2009), p. 122.

121 in their subconscious minds that might be relevant