Chapter 1079 How to spend money

"The North China branch of CocCola used cars to promote sales, which is not new in China. As early as a few years ago, fools did it, and CocCola was the first to promote sales and almost didn't stop production...

"Although this trick is not new, it is easy to use, a car, even if many people know that they will not win the prize, they will still have hope in their hearts.

Everyone will think that they are the luckiest one, so it is conceivable to choose between two drinks. "

"Yes, just like buying a lottery ticket, it is more or less common to everyone with the attitude of a gambler."

In the conference room of home and the beverage factory, everyone was talking about it.

"Boom, boom, boom." Song Xin tapped her knuckles on the tabletop with a crisp sound.

"Well, since everyone thinks that CocCola is easy to use, then we can discuss how to deal with it.

Should we follow suit or develop other marketing methods? Song Xin asked.

Without waiting for others to speak, Song Xin went on to say: "I think we have to go both ways, and we have to do a little better than them. Isn't it a promotion?

They will and we will, and the promotion is stronger than them. "

"In this way, Deputy Factory Manager Zhang, you will buy a car tomorrow, and don't buy too expensive. I think the 70,000 Alto car is very good and economical.

Discuss with the manufacturer, and try to get them to pay 50,000 yuan. We spend 1 million to buy 20 cars in one go. They will give consumers one car by the end of the year, and we will ship one car a month. "

"One million!" Deputy Director Zhang nodded in surprise. Song Xin is really bold, one million.

Last year, the advertising expenses of the home and beverage factory for one year, that is, the money.

Now Song Xinguang is going to spend one million in a promotion.

"Don't be afraid to spend money, as long as you compress other beverages in the North China market, and only one sales during the Spring Festival, the money will be returned." Song Xin seemed to know what everyone was thinking, so she said.

"There is also the problem of distributors. We still need to vigorously develop distributors, and we have to build our own channel terminals.

We can't just rely on distributors to distribute goods, we must have our own distribution capabilities, so that we can further sink our sales network.

Not to mention other places, at least in North China, we have to do terminal channels. "

Song Xin said, she looked at the deputy factory manager in charge of sales.

"Okay, Director Song can rest assured that from today to the New Year, there will never be anyone in the sales office." The deputy director assured.

"Not enough." Song Xin nodded and said, "Anyway, our sales staff will serve more snacks."

Just as Song Xin was making arrangements in the factory, Jiang Xiaobai took another six-day and six-night train trip.

The number of international men going to Mosco is still increasing.

As always, the chaos in the carriage, but Jiang Xiaobai and others are also experienced and calmed down.

Leave a few people to take turns on duty. Others start to rest and sleep. It will be difficult to rest after the border crossing.

Jiang Xiaobai is not too sleepy, and he talks with Zhang Weiyi around those who are interested.

"If it succeeds this time, 2 billion US dollars, how are you going to spend it?" Jiang Xiaobai asked, smoking a cigarette.

"I don't know, the money is too much, or you should buy a lot of good cars for the company first. Your Crown sedan has been driving for several years. It's time to retire and change to a luxury car, such as Audi or Mercedes." Zhang Weiyi joked.

"Yes, everyone will change cars together. It must be a million-dollar luxury car." Jiang Xiaobai said with a smile.

It's really not an issue to change cars. Millions of luxury cars are all allocated to the senior officials of Huaqing Holding Company. There are more than 20 cars in total.

In other words, the renminbi is only more than 20 million yuan. Converted to U.S. dollars is a few million dollars.

Several million dollars is compared with two billion dollars, that's a drop in the bucket.

"It's a real change, I just talk about it." Zhang Weiyi was taken aback and said.

"Really, a million-dollar car is worth a few dollars. Everyone has been struggling for so many years. Now that we have money, we should live a good life.

The family building has been completed, with one large flat floor for one person. When Changxingju Real Estate Company returns to Longcheng to invest in the future, or other places.

Specially build a villa area, luxury cars, villas, these are nothing, you follow me Jiang Xiaobai, I can still treat you badly. "

Jiang Xiaobai said with a smile, these years people have been coming and going, and Jiang Xiaobai has never hesitated to reward those who stayed.

"Then I will thank you first." Zhang Weiyi said happily.

Although he does not pursue these things, he is still willing to have luxury cars and villas.

Millions of luxury cars are sitting under their buttocks. While pursuing their ideals, they can also enjoy a rich material life. What is unsatisfying?

"Thank you, two billion dollars. We are also used to being poor. We have made a fortune now. I don't know how to spend it. The poor will explode the rich." Jiang Xiaobai said mockingly.

"There is nothing wrong with this. It is always a penny that I can't wait to spend it in half. Suddenly I have so much money, and I really don't know what to do." Zhang Weiyi was also a little emotional.

Of course, it's not that I don't really have a penny, it's because of tight funds and busy work.

"Oh, by the way, I said it was a car, but I have another idea," Jiang Xiaobai suddenly brightened his eyes and said.

"What?" Zhang Weiyi asked casually, disregarding it.

"Volga Automobile, we have invested in shares and acquired an automobile industry. Our Huaqing Holding Company has developed to the present, and earning money is earning money.

But they are all industries with no technological content. There is no real high-end technology in China.

We took a stake in Volga Automobile, and then set up a joint venture with Volga in China to establish a corporate automobile, which is also considered to enter the automobile industry. "

"Become a shareholder of Volga." Zhang Weiyi was a little stunned. He felt as if he had never followed Jiang Xiaobai's thinking.

From the two billion US dollars that may be acquired, jump to how to spend the money after it is acquired, and then suddenly jump from luxury cars to the automotive industry chain.

And Jiang Xiaobai seemed to not only talk about it, but also pointed out the deficiencies in the Huaqing Holding Company's industrial chain, which he wanted to make up for.

Thinking jumps so big that people can't keep up with them at all, but think about it carefully.

This is not impossible, but there is still a great possibility of implementation.

Volga car, joint venture, such a big plan, it seems that it cannot be settled in a few words, but as long as there is a direction, it will eventually approach the goal slowly.

(End of this chapter)