Chapter 1942: Membership card?

The reason why these foreign companies do this actually has a very direct purpose, which is to consume the chip inventory in Qiuhai as soon as possible.

As long as the price is reduced, the sales of various products will definitely increase a lot.

In this case, Qiuhai, who was already short of chip supply, would consume more and more quickly.

For an electrical appliance manufacturing company, this is a disaster that is enough to make it go to ruin.

As long as Qiuhai has no chips, then this war for foreign companies is to win how they want.

It is precisely because of this that after seeing the price cut in Qiuhai, foreign companies immediately continued to cut prices without any hesitation.

Because almost all the executives of foreign companies agree that as long as Qiuhai can be dragged into the whirlpool of price wars, the final victory of their alliance of foreign companies is just around the corner.

After Chen Jianghai knew the news, he also understood the current intention of the foreign company.

In this case, Qiuhai has only one way, and that is to continue to follow foreign companies to reduce prices and compete for the market.

If prices are not cut, Huaxia's electrical appliance market will be ruthlessly snatched away by these foreign companies.

After getting the news, Yue Hongsheng found Chen Jianghai for the first time.

After Chen Jianghai found out, he just nodded calmly and didn't say anything.

Seeing Chen Jianghai like this, Yue Hongsheng couldn't help feeling a little ashamed.

After following Chen Jianghai for so long, his own vice president has never learned a bit of Chen Jianghai's calm skills, which is really embarrassing.

Regarding this matter, Yue Hongsheng can actually handle it himself.

If foreign companies cut prices, and Qiuhai will drop them two or three days later, there will not be many problems.

Now for Qiuhai, as long as the production and sales are not wrong, it is acceptable.

In the next month, Qiuhai and foreign companies started a continuous price reduction model.

As long as the other party cuts the price, the other party will definitely keep up without hesitation and start a tug-of-war.

The battle is very stalemate.

It can only be said that the price reduction of the two is too fast. Many consumers finally find that although they have waited patiently, they still buy these appliances too early.

After a month, basically all the prices of these appliances tended to cost price, and there was no profit at all.

If it continues to decline, it means that both parties will start to lose money and make a profit.

In this case, foreign companies did not think so much at all, and fell below the cost price without any scruples.

Foreign companies also know that such price cuts are too technical.

But in this battle against the Qiuhai Group, it was the best way.

If you want to defeat Qiuhai, you can only start from the capital.

Seeing this situation, Yue Hongsheng really couldn't sit still.

Of course, the cost price on Qiuhai's side will be much lower than that of foreign companies.

But according to the current trend, if Qiuhai falls below the cost price, it is only a matter of time.

Making less money and losing money are two completely different things.

Yue Hongsheng didn't dare to make an assertion, so he immediately went to Chen Jianghai to report.

This matter must be discussed carefully.

Chen Jianghai raised his hand and said with a smile: "Actually, this problem is easy to solve, and we will not cut prices for the time being."

"Mr. Chen, if we don't cut prices, our market..." Yue Hongsheng looked at Chen Jianghai in surprise, with a worried expression on his face.

Seeing Yue Hongsheng's reaction, Chen Jianghai smiled slightly, his expression extremely indifferent.

Just listen to him say slowly: "I just said no price reduction, but we can provide other discounts."

Hearing this, Yue Hongsheng already understood at this time.

For consumers, discounts are not just about price.

Chen Jianghai's meaning is very simple, since the price can't move, just start from other places.

Qiuhai can completely give consumers more discounts in terms of after-sales.

Anyway, in terms of after-sales, Qiuhai has always done an excellent job and has already been recognized by the majority of consumers.

This was originally a major advantage of Qiuhai.

Now it is nothing more than to further expand this advantage, naturally it is not a troublesome thing.

Even Yue Hongsheng directly thought of some plans.

For example, extending the warranty, extending the free replacement period, etc., are all benefits that some consumers are willing to accept.

Home appliances are machines, and if they are machines, problems will arise.

No one can guarantee that a home appliance can be used to the end of its life.

In the process of using, more or less will encounter various problems.

If there is a small problem, it is natural to have to fix it.

The cost of repairs is also an issue that consumers need to consider.

Minor problems are okay, maybe a small part can be fixed for a little money.

If an electrical appliance encounters a major failure, how should consumers choose at this time?

If you lose it, you will naturally be reluctant.

It cost so much money after all.

And it's probably not cheap to buy another one.

But if you want to repair it, it doesn't seem like it's worth a few hundred.

This becomes a dilemma.

Under the current circumstances, if Qiuhai delays the warranty, this is definitely good news for consumers.

I believe that in the face of prices with little difference, with after-sales as a guarantee, consumers know what choices they should make.

Yue Hongsheng immediately got up and said, "Mr. Chen, then I'll do it now."

Seeing Yue Hongsheng like this, Chen Jianghai couldn't help but smile: "Don't worry, I haven't finished my words yet."

"Mr. Chen, do you have any other tricks?"

Yue Hongsheng asked in surprise, and was full of expectations at the same time.

As for marketing, Chen Jianghai's methods seem to be endless.

Yue Hongsheng, who has been partnering with Chen Jianghai for so long, naturally has a deep understanding.

At this point, Chen Jianghai certainly wouldn't hide it, and he planned to use all the means he had prepared for a long time.

"Hongsheng, our Qiuhai direct store system has been established, and now is a good time to promote membership cards."

"membership card?"

After hearing this, Yue Hongsheng asked curiously, "Mr. Chen, what is this saying?"

Later, Chen Jianghai gave Yue Hongsheng a brief explanation of what a membership card is.

The so-called membership card ~www.mtlnovel.com~ is a privilege that consumers can open by spending a certain amount of money in the store.

Consumers can deposit money in this membership card and use it as a consumption card.

Of course, this card can only be used at Qiuhai's directly managed stores.

At the same time, members have some small discounts on the purchase of new top-grade products, such as 5% off, or even 12% off.

As for some old products, you can have greater discounts, such as 20% off or even lower.

After hearing Chen Jianghai's explanation, Yue Hongsheng immediately understood, happily patted his thighs, and said excitedly: "Mr. Chen, your approach is also very good, it can be said that it kills three birds with one stone."