Chapter 1902 The trouble is big!

Chen Jianghai waved his hand and asked calmly, "Brother-in-law, don't apologize to me in a hurry, let's talk carefully about what happened."

Shang Yuanming sighed slightly, and then told Chen Jianghai exactly what happened.

Since Haidilao opened, business has been booming.

With Chen Jianghai's general direction as a guide, Shang Yuanming is also handy in doing things.

Last year, the high-spirited Shang Yuanming started the road of expansion.

Before the expansion, he also sought the opinion of Chen Jianghai, which is to take the form of franchise chain stores.

Regarding this matter, Shang Yuanming did strictly follow Chen Jianghai's wishes in the early stage.

The brand effect of Haidilao is there. At the beginning, the business of the chain store was quite good. It can be said that it has developed rapidly.

After seeing this situation, Shang Yuanming was very happy, and even complacent, he was ready to open Haidilao all over China and become a truly leading catering company.

He really never thought that Haidilao could develop to such a scale in a short period of time.

Of course, Shang Yuanming also knew very well that most of it was due to Chen Jianghai.

Without Chen Jianghai's guidance, Haidilao would not have developed to such a degree in such a short period of time.

Of course, even in this case, it does not prevent Shang Yuanming from taking Haidilao as his career.

After all, in his opinion, people like Chen Jianghai must have their eyes on the world, and things like catering are naturally disliked.

A successful career is a dream for every man.

Shang Yuanming believes that if this trend continues, Haidilao will become the largest catering brand in China just around the corner.

It is even possible to learn from Chen Jianghai and let this brand go abroad and become popular all over the world.

But sometimes, bad things often come with good things.

Haidilao has adopted the form of franchise stores, which has greatly accelerated its expansion.

Shang Yuanming looked at such a bright prospect and couldn't help but get carried away.

What Chen Jianghai meant before was to let Haidilao develop in big cities first.

After the big cities have stabilized, they will gradually enter the second and third tier cities and fight steadily.

At this time, Shang Yuanming was overwhelmed by the victory in front of him.

This time, Shang Yuanming did not go through Chen Jianghai, but made an assertion and opened branches directly in second- and third-tier cities.

Moreover, he was very ambitious, and he did not try carefully, but opened a lot of houses in one breath.

It has to be said that Haidilao's consumption positioning is moderate in first-tier cities.

But for second- and third-tier cities, this price makes ordinary people feel a bit high.

In this case, Haidilao will definitely not be able to develop in these second- and third-tier cities with low income levels.

Shang Yuanming didn't think about it so much at the time, and he deliberately relaxed the conditions for joining.

In this way, it will attract a lot of people who want to make quick money.

At this time, Shang Yuanming's review of the joining conditions is no longer as strict as before.

In his opinion, Haidilao is now famous and has a high status in the hearts of consumers, which is enough.

The most important thing now is to open the branch as soon as possible.

The operators of these second- and third-tier cities did not act according to the contract.

In all aspects of operation, it is not as good as Haidilao in first-tier cities.

The price is not transparent, the ingredients are not fresh, and the service is not attentive. These are some of the problems that are exposed now.

Haidilao in second- and third-tier cities is now like a pile of bombs.

Once it explodes, the entire Haidilao brand may be gone.

At this time, Shang Yuanming already felt something was wrong, so he hurried over to seek help from Chen Jianghai.

After Chen Jianghai heard this, his brows slightly wrinkled.

This matter really needs to be resolved as soon as possible.

Otherwise, it would be too dangerous for the entire Haidilao brand.

A little carelessness can lead to a doomed situation, which will destroy the Haidilao brand.

Fortunately, Shang Yuanming came over in time, and the impact of these problems has not really spread, and there is still room for manoeuvre.

Shang Yuanming never thought that his decision would bring so much trouble.

For the seriousness of the matter, Shang Yuanming has not fully realized in fact.

But he knew one thing, these problems must be resolved as soon as possible.

Otherwise, if you want to solve it after it erupts in the future, it is unlikely.

In order to solve this matter, Shang Yuanming didn't actually come to Chen Jianghai for the first time, and he tried his best to think of a lot of ways.

However, after these measures are implemented, the effect is not very good.

These directly-operated stores are far away in second- and third-tier cities, and Shang Yuanming does not have enough binding force on them.

The owners of these stores don't care about the brand. They only think about one problem, and that is to make money.

If they strictly follow the standards of Haidilao, they may not be able to make money, and they have to put a lot of money in it.

According to their own routines, they can naturally make a lot of money.

Now that Haidilao's reputation has spread, many consumers want to try it.

The only problem is the upfront investment cost.

Taking this into account, these operators naturally find ways to lower the price.

And these shop owners want to make money, and the price has dropped, so naturally they have to get it back from other places.

The easiest way, of course, is to make a fuss about cost and manpower.

The ingredients are used a little less, and there are not so many requirements for recruiting people, as long as they can do things.

Sure enough, as soon as the price dropped, many consumers flocked to the store.

Regarding the Haidilao brand, it has been quite popular in recent years.

Now that they came to this small place, they naturally wanted to come and taste it.

It has to be said that the business of these stores in the early stage is still quite good.

Of course, Chen Jianghai knew that such a booming business was earned by Haidilao's reputation.

After a while, these stores will no longer be in business.

Consumers have been fooled once, and will certainly not be fooled again.

These operators can't see this, all they can see is the skyrocketing turnover every day.

Now Shang Yuanming told them to suspend business for rectification~www.mtlnovel.com~ of course they would not agree.

This is their way of making money, they can only promise to have a ghost.

Besides, Emperor Gao is far away, they are not afraid of what Shang Yuanming will do.

It wasn't until now that Shang Yuanming knew the seriousness of the problem, it just seemed that Chen Jianghai was calling for help.

Chen Jianghai asked directly, "Have you ever thought about using contracts to solve problems?"

Shang Yuanming frowned and said, "Jiang Hai, I also tried negotiating a contract with them, but they violated the law, and it didn't work at all."