Body 279 world ranking

On July 21, 2014, Monday, the official website of ATP announced the latest world rankings. Djokovic, Nadal and Federer still occupy the top three positions.

However, the fourth place is not another giant Murray.

In September last year, Murray was reimbursed for the season due to a back injury. Since his comeback at the beginning of the year, he has not been able to find his hand. Although the French Open broke into the semi-finals, he failed to defend his title at Wimbledon. slipped to tenth.

This week, the Swiss player Stan Wawrinka (stan-wawrinka) occupies the fourth place.

This late bloomer defeated Djokovic in the quarter-finals and Nadal in the final at the Australian Open earlier this year. At the age of 29, he won the first Grand Slam trophy in his career. Now, he Also came to the highest ranking of his career.

Among the top ten, the most striking are three young players:

Seventh, 23-year-old Milos Raonic; Eighth, 25-year-old Juan Martin Del Potro; Ninth, 23-year-old Gregor Dimiter Love.

In addition, Kei Nishikori, who is ranked 11th, is only 24 years old.

From here, it can be clearly seen that players born after 1990 are ushering in a period of rapid rise, which also makes professionals question again, "The younger generation can become the leader breaking the monopoly of the Big Four."

The North American season, which ends with the US Open, kicked off in a mighty way, which also made people full of expectations for the performance of young players. They speculated which young player could bring surprises this year, but apart from the top 100, The following rankings are also turbulent.

And who can assert that the next king of the ball will not hide here?

Tobias thinks so.

One hundred, two hundred, three hundred... When the line of sight falls on the list beyond the four hundred, you can see a name that appeared for the first time:

"473, +1769, China, Wen-Gao, 18, 80, 1, 0".

How to read these data?

It's actually not that difficult.

The world ranking is at 473; it has risen by 1769 positions from the previous week.

Then there are data such as nationality, name, age, etc. in turn.

The last three numbers are quite special, the total points, 80 points; the number of participating tour events, one; the number of points decreased from the previous week, zero points.

After reading it in detail, it becomes clear at a glance.

Relying on the 80 points of the Binghamton Challenge champion, Gao Wen broke into the top 500 ranks in one go from an unknown person without a world ranking. For the first time, he occupied 473 places.

Although it is always easier to rise in the ranking after the 500th place, and often one point can improve several rankings, Gao Wen's first appearance still brings a lot of surprises, especially considering that before Binghamton, Gao Wen Wen has no record of participating in any hope or challenge competitions, which makes it even more rare.

ATP official website and itf official website both gave reports, focusing on the rising stars.

If you read the world rankings in this issue carefully, Karen Khachanov ranks 404, Andrey Rublev ranks 462, and Daniel Medvedev ranks 1751. Stefanos Tsitsipas ranks 2133.

These players are all the new-generation players ranked in the top ten in the future. Now, like Gao Wen, his career has just started, so he can feel the power of Gao Wen's ranking, and he has officially joined the ranks of the new-generation players. That sense of reality suddenly became clear, and it weighed heavily on his chest.

This is Tobias' confidence.

When Gawain and his friends rushed to Lexington, Tobias came to New York and visited... Adidas in person.

reason?

Why Adidas and not Nike?

In fact, the relationship between Tobias and Nike has always been very close. Another professional player in his hands, Dimitrov, signed with Nike, but this time Tobias did not find Nike, but chose Adidas. Has his own abacus.

As we all know, in the global scope, the market share of Nike and Adidas is divided into two worlds, regardless of the size of the world. In terms of endorsement and sponsorship of competitive sports, the two brands are also chasing after each other. But in the field of tennis, Nike has broken the balance and is far ahead of its competitors.

For men, Nike has two superstars, Federer and Nadal; for women, Serena Williams and Sharapova, the two most profitable and marketable top players, are all affiliated to Nike. It is no exaggeration to say that Nike has an absolute advantage.

Moreover, tennis is different from other sports, because it is an individual sport, and there are many variables in brand signing. Apart from Nike and Adidas, alligators, Fila, Under Armor, ASICS, New Balance, etc. are very competitive. This further exacerbated the difficulty of the monopoly of the two giants.

Take the latest world rankings as an example, among the top ten players, Nike signed players have four seats, Federer, Nadal, Thomas Berdych, Dimitrov; the other six players Each belongs to six different brands, and Adidas does not have any.

Yes, zero seats.

Originally, Adidas was Murray's sponsor, but last year Murray was reimbursed for the season due to injury, the contract between the two parties expired, and the contract was not able to be negotiated, so Murray fell into the arms of Under Armour, which made Adidas into such a predicament .

Is Adidas ready to give up the tennis market?

Obviously not.

According to authoritative market research results ~www.mtlnovel.com~ the number of global fans and the potential of the global market Among many competitive sports, tennis ranks fourth, second only to football, basketball, and track and field.

That is to say, the commercial prospect of tennis is unquestionable, and compared with other sports, tennis equipment is more life-like and fashionable. People are completely willing to buy tennis peripherals as daily clothing, which also means that market sales There is still more potential to be tapped.

How could Adidas give up so easily?

In fact, Adidas has been trying to break through from female players. AnIvanovic and Caroline Wozniacki, two female players who once reached the top of the world, are both It's their leading star, and it can be seen that Adidas still hopes to take the fashion, young, and beautiful girl route to compete with Nike.

However, the situation is not optimistic.

Also, there is a very, very important point:

Huaxia Market.

Nike gained a foothold in China by signing Li Na, but what about Adidas?

In fact, Adidas signed a group of young Chinese male players ahead of Nike, expecting them to make a name for themselves, but so far there has been no harvest, and the Chinese market has been slow to see signs of opening.

It is precisely because of this that Tobias thinks that Adidas is more eager and more urgent. Naturally, he has more room for manipulation.

Now, Tobias wants to provide Adidas with an opportunity, an opportunity to open up the Chinese market, and an opportunity to change the tennis market structure. He firmly believes that Adidas should firmly seize this opportunity, just like grabbing a life-saving straw.

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