hum...

Above the eardrums, there was a roar, as if he could clearly feel the continuous impact of the rolling heat waves wave after wave, stirring up layers of turbulence.

Macdonald opened his mouth in disbelief, a very, very brief short-circuit occurred in his brain, and then, a gust of pure joy and happiness burst out, filling his entire chest, and finally blooming at the corner of his mouth, feeling the madness from the bottom of his heart And gorgeous, couldn't help but want to cheer.

The first thought that comes to mind is, "Clay-court season jersey, can I pre-order now?"

Macdonald already has Gawain's customized Australian Open jersey.

After Gawain won the championship, MacDonald specially purchased two pieces as souvenirs for his collection.

In fact, with the relationship between Macdonald and Gao Wen, if he wants, Gao Wen can give it away for free. Anyway, Nike provides unlimited supply to Gao Wen; moreover, Gao Wen can also sign a souvenir.

But Gawain's gift is one thing, buying the jersey himself to show support is another.

And, now it's even more different

A jersey is just a jersey, but it is more than that. It is a cultural phenomenon, a social influence, and a historical turning point.

Also as a Chinese citizen, also as a descendant of Chinese descendants who worked hard in North America, McDonald's mood is completely different from other young people.

As soon as MacDonald's words came out, the chattering words from the side came surging.

"Not yet, and I don't know what Nike is dabbling in."

"I asked, and there is no such precedent in tennis, so Nike is not going to open pre-sales at all."

"Besides, tennis has never been Nike's key project. The market is too small. They are busy competing with Adidas for the basketball and football markets."

"Yes, even the treatment of those top players is nothing special. I feel that Nike is a little indifferent to the tennis market."

"If we all call and write to Nike, asking when Govan's jersey will be released, do you think Nike will take action?"

"I heard that Gao Wen fans in Huaxia are preparing to organize related activities. They said that since Nike doesn't pay attention, they let Nike pay attention. They need to let Nike see that Gao Wen's fans are taking action. This market is There it is, Nike would be an idiot not to take it seriously."

"That's right, isn't Nike signing Gao Wen just for the Chinese market, why don't you act now?"

Macdonald didn't have room to speak at all, and was overwhelmed by words in an instant

When you think about it, it is true.

Nike's signing of Gao Wen was aimed at the Chinese market from the very beginning, but now, the Chinese market has exploded with unbelievably huge potential, and even caused such an effect in the North American market, I am afraid that even Nike will be caught off guard.

From Federer to Nadal, Serena Williams to Sharapova, in fact, Nike has achieved countless brilliance in the tennis market, but objectively speaking, the depth and breadth of the tennis market, compared with football, basketball, rugby, etc. Still incomparable.

For a long time, tennis has had a very limited proportion in the commercial landscape of Nike and Adidas, which is one of the important reasons for the overall rise of other small businesses; even in business planning and marketing promotion, the proportion of tennis is not high. High, just look at the ratio of tennis superstars in the comprehensive advertisements of the two giants

It was never the point.

If it must be said, the influence of Federer and Serena Williams in the world is really extraordinary, and this is the only way to grab a place for tennis.

It is precisely because of this that Nike did not expect the influence of Gao Wen's detonation at all, and the marketing promotion this time obviously failed to keep up.

If it weren't for the "Los Angeles Times" to announce the treatment of the front page headlines, I am afraid that ordinary fans would not realize that history is being born.

But it doesn't matter.

Anyway, Gao Wen's career has just begun, and it is too late for Nike to start a new plan from now on.

Assuming that Gao Wen's market influence increases step by step, based on North America and China, and expands to the whole world, what will happen?

Perhaps, the status of Gao Wen in Nike will undergo subtle changes; perhaps, even the status of tennis in Nike and other sports brands will also change.

this! That's the real impact!

Just like Michael Jordan back then, he completely changed the entire jersey and sneaker sales market by himself, revitalizing the entire industry and even the entire sport.

Therefore, neither Federer nor Serena Williams can accomplish the feat. Can Gao Wen become the key factor that promotes quantitative change to qualitative change?

Thinking of this, McDonald smiled again, sincerely happy for his friend.

In August last year, Nike made a desperate gamble and won this contract from Adidas in a hand-to-hand contest; now, Gao Wen has repaid Nike's trust with unparalleled performance, from any angle , This cooperation is earned by Nike.

"Sunshine Double Crown..."

MacDonald couldn't help sighing.

Immediately afterwards, someone asked, "Mike, did you expect that? Gao Wen won the Sunshine Double Championship? If I remember correctly, he seems to be the youngest player ever to accomplish such a feat?"

Macdonald nodded without any hesitation, "I've never doubted~www.mtlnovel.com~ The young players couldn't help casting envious glances, was it because of Macdonald's friendship with Gao Wen, or because of McDonald's past with Gao Wen? Wen fought side by side together

They had heard too many legends about Gao Wen in the team.

That self-confidence is not blind favoritism, but a kind of trust and certainty transmitted from the inside out, and finally forms a unique bond.

It is a pity that Gao Wen has left the Bruins, and they have missed the opportunity, but thinking about it from another angle, the Bruins still carry the reputation and prestige left by Gao Wen, and they will inherit Gao Wen's wish and lead the Bruins to write brilliantly again , and then, they too will embark on their own professional journey.

Who knows?

Perhaps, one day in the future, they will also have the opportunity to face Gao Wen across the net in the ATP professional arena and become opponents in the arena?

Thinking about it, I couldn't help but feel excited.

Then, there was another burst of bluffing, which interrupted the association in the mind and brought people back to reality.

"Have you read the specific report in the Times?"

"If Gao Wen's clay court season is good, after the French Open, he may replace Novak and become the new world No. 1."

"Of course, the clay court season is more difficult. After all, Novak and Rafa are strong clay court players, and the players from our North American system are not very good. But as long as the momentum is maintained, the grass court season or the subsequent North American season is also possible. Anyway, the initiative is now with Gao Wen."

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