SPLURGE: You're quite right, sir; you're quite right. That's a weak bit.

I'll cut it. (_He scratches it out. Reads._) "Cheezo is the great new food. It builds up body and brain."

SLADDER: That's good.

SPLURGE: "There is a hundred times more lactic fluid in an ounce of Cheezo than in a gallon of milk."

SLADDER: What's lactic fluid, Splurge?

SPLURGE: I don't know, sir, but it's good stuff all right. It's the right thing to have in it. It's a good man that I got to write this.

SLADDER: All right. Go on.

SPLURGE: "Cheezo makes darling baby grow."

SLADDER: Good. Very good. Very good indeed, Splurge.

SPLURGE: Yes, I think that catches them, sir.

SLADDER: Go on.

SPLURGE: "Cheezo. The only food."

SLADDER: "The only food"? I don't like that.

SPLURGE: It will go down all right, sir, so long as the posters are big enough.

SLADDER: Go down all right! I wasn't fool enough to suppose that it wouldn't go _down_ all right. What are posters for if the public doesn't believe them? Of course it will go _down_ all right.

SPLURGE: O, I beg your pardon, sir. Then what don't you quite like about it?

SLADDER: I might invent another food one of these days, and then where should we be?

SPLURGE: I hadn't thought of that, sir.

SLADDER: Out with it.

SPLURGE: (_Scratches with pencil_). "Cheezo is made out of the purest milk from purest English cows."

SLADDER: Y-e-s, y-e-s. I don't say you're wrong. I don't say you're exactly wrong. But in business, Splurge, you want to keep more to generalities. Talk about the bonds that bind the Empire, talk about the Union Jack, talk by all means about the purity of the English cow; but definite statements you know, definite statements----

SPLURGE: O, yes, I know, sir; but the police never interfere with anything one puts on a poster. It would be bad for business, a jury would never convict, and----

SLADDER: I didn't say they would; but if some interfering a.s.s were to write to the papers to say that Cheezo wasn't made from milk, we should have to go to the expense of buying a dozen cows, and photographing them, and one thing and another. (_He gets up and goes to cupboard._) Now, look here. I quite understand what you say, purity and all that, and a very good point too, but you look at this.

[_He unrolls a huge poster representing a dairymaid smirking in deadly earnest. On it is printed: "WON'T YOU HAVE SOME?" and on another part of the poster "CHEEZO FOR PURITY."_

You see. Your whole point's there. We state nothing and we can make the dairymaid as suggestive as we like.

SPLURGE: Yes, sir, that is excellent. Quite splendid.

SLADDER: They shall look at that on every road and railway, where it enters every town in England. I'll have it on the cliffs of Dover. It shall be the first thing they see when they come back home, and the last thing for them to remember when they leave England. I'll have it everywhere. I'll rub their noses in it. And then, Splurge, they'll ask for Cheezo when they want cheese, and that will mean I shall have the monopoly of all the cheese in the world.

SPLURGE: You're a great man, sir.

SLADDER: I'll be a greater one, Splurge. I'm not past work yet. What more have you got?

SPLURGE: I've rather a nice little poster being done, sir. A boy and a girl looking at one another with a rather knowing look. There's a large query mark all over the girl's dress. Then over the top in big letters I've put: "What is the secret?" and in smaller letters: "I've got a bit of Cheezo." It _makes_ people look at it, the children's faces are so wicked.

SLADDER: Good, Splurge. Very good. I'll have that one. I'll rub their noses in that one.

SPLURGE: Then I've got some things for the Press. (_Reads._) "She: 'Darling.' He: 'Yes, wifey.' She: 'You won't forget, darling.' He: 'No, wifey.' She: 'You won't forget to bring me some of that excellent Cheezo, so nutritious, so nice for darling baby, to be had at all grocers; but be sure that you find the name of Sladder on their well-known pink wrappers.' He: 'Certainly, wifey.'" Just the usual thing, sir, of course; only I have a very good little picture to go with it, very suggestive indeed; I've made all the arrangements with the Press and the bill-posters, sir. I think we'll make a big thing of it, sir.

SLADDER: Well, Splurge, nothing remains to be done now, except to make the Cheezo.

SPLURGE: How do you think of doing it, sir?

SLADDER: Do you know how they kill pigs in Chicago? No, you've not travelled yet. Well, they get their pigs on a slide, one man cuts their throats as fast as they go by, another shaves their bristles, and so on, and so on; one man for each job, and all at it at once; they do it very expeditiously. Well, there's an interfering fellow sent there by the Government (we wouldn't stand him in England), and if a pig has a sign of tuberculosis on him he won't let that pig go down. Now you'd think that pig was wasted. He isn't. He goes into soap. Now, Splurge, how many cakes of soap were used in the world last year?

SPLURGE (_getting up_): Last year? I don't think we have the figures in for last year yet, sir.

[_He goes to bookshelf._

SLADDER: Well, the year before will do.

SPLURGE: (_taking book and turning pages_): The figures are given, I think, sir, from the 1st of March to the 1st of March.

SLADDER: That will do.

SPLURGE: Ah, here it is, sir. Soap statistics for the twelve months ending 1st of March this year. A hundred and four million users, using on an average twenty cakes each per year. Then there are partial users, and occasional users. The total would be about twenty-one hundred million, sir.

SLADDER: Pure waste, Splurge, all pure waste.

SPLURGE: Waste, sir?

SLADDER: Pure waste. What do you suppose becomes of all that soap, all that good fat? Proteids, I think they call 'em. And proteids are _good_ for you, Splurge.

SPLURGE: What _becomes_ of them, sir? They're used up.

SLADDER: No, Splurge. They disappear, I grant you. They float away. But they're still there Splurge, they're still there. All that good fat is somewhere.

SPLURGE: But--but, sir--but--In the drains, sir?

SLADDER: All those million of cakes of soap. There must be tons of it, Splurge. And we'll _get_ it.

SPLURGE: You are a wonderful man, sir.

SLADDER: O, I've a few brains, Splurge. That anyone might have. But I use mine, that's all. There's cleverer people than me in the world----